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Call on Roger C. Parker when you need a catalyst That's what Apple
Computer did when they were on deadline, trying to organize a nationwide sales presentation for their retailers. Roger C. Parker offers you a unique
combination of understanding and implementation
Roger C. Parker has helped numerous
corporations as well as start-ups expand their markets, survive price competition and increase bottom line profits by communicating more effectively with customers, employees, prospects and the press. Years of
experience as a sales person has helped Roger C. Parker develop a customer-oriented approach to communications and problem solving that puts a premium on directness and simplicity. Roger's background in sales
contributes to a results-oriented approach which finds its highest expression in emphasizing customer retention rather than customer acquisition. Successfully met challenges
Roger's clients include some of the world's largest, as well as smallest, firms. Projects range from simple to complex, for example:
- Market expansion
. Consumer electronics retailing has always been price driven, but Roger C. Parker helped Magnolia Hi-Fi & Video maintain profitability, outlive its competitors and become the dominant
electronics retailer in the Pacific Northwest (and beyond). Read how my premium books
enhanced the visibility and expanded the market for PageMaker and PaperDirect.
Saves the day for Apple Computer. Three weeks before the start of a nationwide retail training tour, Apple Computer still did not have an effective retail marketing presentation. Under deadline conditions,
Roger created a marketing program that dealer's applauded and lead to increased participation in Apple's co-operative advertising program.
Consistent and flexible. Roger showed Ballard Computer how to effectively make the most of a limited newspaper advertising budget, permitting Ballard to grow from one small to five superstores within
three years.
Sales training. Hewlett-Packard had a problem. Retail sales people were focusing on technology, rater than user benefits. Sales of laser printers suffered. Roger's "Selling at the Speed of Light" campaign
showed how to apply consultative selling techniques to increase sales staff efficiency.
Consistent communications. With over seven hundred partners in thirteen offices on three continents, Shearman & Sterlining's presentations lacked a consistent voice. Roger C. Parker revised their
Presentation Style Guide and template, contributing to more efficient and more effective ccommunications.
Promotion planning. Roger's "Selling The First Time Buyer" contributed to Yamaha Audio's increased market share at a time of intense price competition.
Customer surveys. Volvo North America hired Roger C. Parker to test the effectiveness of customer service and on-going promotion in one of its most important territories from a customer's perspective.
How to tell if you need Roger C. Parker..
Contact me if need:
- Objective advice
such as an independent critique on how customers and prospects perceive your marketing commuications and messages.
- Web site strategy
that emphasizes customer retention rather than customer acquisition, as outlined in The Streetwise Guide to Relationship Marketing on the Internet.
Independent analysis: a fresh look at a marketing problem that internal and external resources continue to view from outdated perspectives.
Direction and implementation: marketing direction coupled with the ability to provide the tools (i.e. templates) and promotion (i.e. articles and presentations) needed to implement the solution.
Creative training materials from a perspective that combines a marketing and technology with personality and a friendly style
Meaningful content that attracts visitors to your web site will stick around to read and revisit in the future, such as provided for Microsoft popular SmallBiz site.
A marketing partner with a high visibility name and background your clients and prospects will recognize and respect. See international books.
Client comments
Read what clients have said
about working with Roger C. Parker then contact me via e-mail
or call 603-742-9673. |
