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Register now and enjoy immediate access to Premium Content These Premium Content features to offer extra value and in-depth information to web site visitors who take the time to register. Articles are longer and cover topics in more depth
than those in Open Content. Registration
takes just a second and you enjoy immediate access to Premium Content articles and features like:
- What is Guerilla Marketing? (.PDF file)
by Jay Conrad Levinson. With Guerrilla Marketing books now in 37 languages and required reading in many MBA programs worldwide, it's important to know what
guerrilla marketing really is. This article explains the fundamentals.
- Why Web Sites Fail
How a failure to follow-up on e-mail can sabotage your sales, plus an opportunity to win a free copy of one of my latest books!
- The New Age of Specialty Retailing
How specialization can help retailers survive "big-box" retailers and increased price competition. Specialization offers retailers an escape from ruinous price
competition.
- Bold Beginnings with Initial Letters
by Allan Haley, is a well known author and contributor to How Magazine and Dynamic Graphics. He was responsible for the digital revival of many
historically significant typefaces. If you've ever wanted a list of "rules" for using initial caps, you'll appreciate this reprint of a popular Graphic Solutions topic.
- Molly's Top Ten Talkin' Tips.PDF
By Molly Holschlag, Executive Editor of WebReview. Whether you're a first-time presenter or an experienced road warrior, you'll enjoy Molly's entertaining summary
of the basics of effective presentation etiquette and strategy. Molly is a best-selling web author, speaker and trainer who has traveled so many miles her luggage has its own frequent flyer account.
- Design a Logo with Fonts.PDF
20 Useful Ideas and Tips
How does a logo differ from an alphabet? You'll find out in this article, written by world-famous typographer and logo designer
Doyald Young. This short, concise article takes the mystery out of creating effective logos. Whether you're about to design your first logo or are an experienced designer looking for a quick refresher,
you'll find this illustrated article informative and enjoyable.
- Overcoming Price Resistance
When Selling High-Priced Information Products.pdf
by Bob Bly. This article describes several techniques you can use to justify your prices. Helps you prepare and
deliver effective proposals.
- 5 Common Presentation Design Mistakes and How To Cure Them.pdf
by Claudyne Wilder, presentations consultant and columnist for Presentations Magazine. Illustratd with before and after examples
showing how to improve your presentation visuals.
- How Discussion Forums Bring in Business
by Marcia Yudkin, author of ten books including Internet Marketing for Less Than $500/Year and moderator of the Clickz.com discussion group. Describes
how to locate discussion forums and how to maximize your time investment. Numerous dos and don'ts.
- Using Visuals To Make Information Come Alive.PDF
There's more to visuals than photographs and illustrations, as this ten page article describes. I review table, chart and graph options and show how to
convert words into graphics that communicate relationships such as hierarchy, sequence and relationship. Over 25 illustrations plus formatting details.
- Information Architecture.pdf
Visual Perspectives-- Giving Logic a Face
by Lynne Duddy, Director of Information Architecture at Agency.com. one of the country's largest advertising agencies.
Lynne describes the growing importance of Information Architecture and shows how to build on your present strengths as writer, designer or visionary as you explore new career alternatives.
- Presenting with Adobe Acrobat 4.0
Adobe Acrobat 4.0 permits you to create a presentation that seamlessly integrates files created with several different software programs. This detailed tutorial shows how
to combine a presentation framework PowerPoint framework with examples created using other software programs (or web sites captured from the Internet) and the presentationflexibility and security you can enjoy.
- Redefining the Role of the Web
Both a summary and an expansion of the ideas developed in my latest book,
The Streetwise Guide to Relationship Marketing on the Internet. The article emphasizes the
importance of providing different information to web site visitors depending on their position in the five-step Customer Development Cycle.
Microsoft Publisher 2000 Pros and Cons
Having spent over a year writing my Publisher 2000 book I have some strong options about it. Publisher 2000 is a spectacular value,
especially compared to programs like PageMaker 6.5, but there are still some things you have to watch out for if you want to achieve professional results.
These are just a few of the original articles and tutorials currently available. These, and other, features are not available elsewhere. Frequent updates
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