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Premium Content table of contents The following content is currently
available. Additional content will be posted each month. Premium Content includes both web pages and downloadable Adobe Acrobat files. Downloadable .PDF files
What is Guerilla Marketing?
by Jay Conrad Levinson. With Guerrilla Marketing books now in 37 languages and required reading in many
MBA programs worldwide, it's important to know what guerrilla marketing really is. This article explains the fundamentals.
Molly's Top Ten Talkin' Tips
By Molly Holschlag. Whether you're a first-time presenter or an experienced road warrior, you'll enjoy Molly's entertaining summary of the basics of effective
presentation etiquette and strategy. Polish your skills with one of the web world's most popular trainers and speakers.
Design a Logo with Fonts
20 Useful Ideas and Tips
by Doyald Young, instructor at the Art Center of Pasadena. Learn how to use your existing software and fonts to create attractive, memorable and easy
to read logos for yourself and your clients.
Overcoming Price Resistance
When Selling High-Priced Information Products.pdf
by Bob Bly. This helpful article outlines several techniques you can use to justify your prices or help prospective clients view them
in a new light. Use this article as a guide to preparing and delivering effective proposals.
5 Common Presentation Design Mistakes and How To Cure Them.pdf
by Claudyne Wilder and Jennifer Rotondo, presentations consultants, columnists and author of best-selling books on presentations. Numerous before and
after examples show how simple changes can improve your presentation visuals. Downloadable Adobe Acrobat .PDF file.
Using Visuals to Make Information Come Alive.pdf
10 page illustrated article describing how to choose the right type of information graphics, including tables, charts and graphs.
Information Architecture.pdf
Visual Perspectives-- Giving Logic a Face
by Lynne Duddy, Director of Information Architecture at Agency.com, describes the growing importance of Information Architecture and shows how to build on your present strengths as writer, designer or visionary.
Premium Content web pages
Why Web Sites Fail
A first-hand analysis of how poor e-mail follow-up results in lost sales, plus
an opportunity to win a free copy of one of my latest books!
The New Age of Specialty Retailing
How specialization can help retailers survive "big-box" retailers and increased price competition.
Bold Beginnings with Initial Letters
by Allan Haley. By popular demand, a reprint of a popular Graphic Solutions by one of America's foremost type experts.
How Discussion Forums Bring in Business
by Marcia Yudkin. How to choose the right forum and profit from your participation.
Redefining the Role of the Web
An introductionto the five stages of the Customer Development Cycle and the importance of providing information and incentives appropriate for each stage.
Presenting with Adobe Acrobat 4.0
Adobe Acrobat 4.0 permits you to create a presentation that seamlessly integrates files created with several different software programs. This detailed
tutorial shows how to combine a presentation framework PowerPoint framework with examples created using other software programs (or web sites captured from the Internet) and the presentationflexibility and
security you can enjoy.
Publisher 2000 Pros and Cons
It's hard not to like Microsoft Publisher 2000, yet some very frustrating limitations remain. Here's the perspective from the year and a half I spent
writing my Publisher 2000 Professional Results book.
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