Articles for you
to read and share I've organized these articles into
three categories: web, print and presentations. Check back often as new articles are added at frequent intervals. (Sign up for the New Entrepreneur News and you'll be informed when new articles are posted.)Additional articles, many by guest
contributors, are located in the Premium Content section. Note: to return to this
table of contents page after reading any article, simply click on the Articles link in the navigation bar directly above the article's title. Web marketing and design
How to rate a web site
How to
put my free downloadable Web Site Scorecard to work. Explains the 12 criteria of web site success.
Design Frustrations
You'll probably recognize many of the 12 most common web design problems
described in this article. Choosing your web site address
Suggestions plus a review of some of the things to watch out for.Making the most of your Home page
What appears on the top half of your home page is crucial to the
success of your web site. How Web Advertising Resembles Print
Advertising
A lot of what you already know can probably be applied to web design.How Web Advertising Differs from Print Advertising
A review of some of the things to look out for as you make the transition from print to web. Print design and marketing
Six questions to ask before you begin designing
Successful publications begin with planning, and the easiest way to plan a print publication is to ask the following questions.Twelve common desktop publishing design mistakes
The difference between amateur and professional is often based on the twelve common desktop publishing design problems outlined in this article. Twelve steps to the perfect newsletter
Attention to detail can spell the difference between success and failure when starting or redesigning your newsletter. Choosing a title for your newsletter
Your newsletter's title should be more than just the name of your firm or organization. Here are some idea starters. Presentation design and delivery
Quick presentation tips
A quick summary of important ideas to bear in mind when creating your first presentation and to review in the future.How to plan your presentation
Planning is the key to a successful presentation. Here are ten questions to ask, complete with a printable Presentation Planner worksheet.How to look more confident than you feel
Twelve easy steps to more confident and successful presentations. Soon, you'll be looking forward to, instead of dreading, your next presentation!Tips for effective audience Handouts
Experienced presenters know that audience handouts are a necessity, not a luxury. Here's how to prepare confidence-building handouts you can be proud to distribute.
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