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How to master basic design concepts using the most popular software programs There are many design books and there are tons of software-specific application books, but few books combine design concepts with how-to information regarding specific software
applications. Purpose
My purpose in writing Desktop Publishing and Design for Dummies was to combine a description of the design concepts used in creating effective print communications with
specific information about how to apply the concepts when working with the most popular page layout and word processing programs.
- Adobe PageMaker
- Microsoft Publisher
- Microsoft Word
- WordPerfect
- Quark XPress
How it differs from other, similar books
Many readers ask how this book differs from my other web and print design books. Here are a few key points:
Roger C. Parker's Guide to Web Content and Design goes into far greater detail on the content, production and delegation issues involved in a successful web site.
Roger C. Parker's One-Minute Designer concentrates on the details that contribute to good-looking, effective print publications.
The Streetwise Guide to Relationship Marketing on the
Internet concentrates on developing the incentives and information required for attracting and retaining web site visitors at the five levels of
the Customer Development Cycle.
Table of Contents Introduction Part I: Perspectives
- Chapter 1: The Dollars and Sense of Good Design
- Chapter 2: Dial 1-800 and Have Your Credit Card Ready
Part II: Planning, Page Layout, and Type
- Chapter 3: Establishing a Firm Foundation
- Chapter 4: Attracting Your Reader's Attention
- Chapter 5: Making Type Easy to Read
- Chapter 6: Converting Skimmers into Readers
Part III: Adding Visuals
- Chapter 7: Scanning, Sizing, Manipulating, and Placing Photographs
- Chapter 8: Adding Clip Art and Illustrations
- Chapter 9: Transforming Boring Data into Exciting Visuals
Part IV: Adding Color and Getting it Printed
- Chapter 10: Working with Color
- Chapter 11: How to Save Money When Working with Color
Part V: Putting It All Together
- Chapter 12: Working with Service Bureaus and Print Shops
- Chapter 13: Creating and Enhancing a Corporate Identity
Part VI: Ten Tens: One Hundred Design Tips
- Chapter 14: Ten Questions to Ask Before You Begin a Project
- Chapter 15: The Ten Most Important Parts of a Page
- Chapter 16: Ten Essential Typefaces
- Chapter 17: The Ten Most Common Desktop Publishing Design Blunders
- Chapter 18: Ten Ways to Improve Simple, Everyday Documents
- Chapter 19: Ten Ways to Use Color Effectively
- Chapter 20: Ten Color Cliches and No-No's
- Chapter 21: Ten Ways to Work More Efficiently
- Chapter 22: Ten Ways to Make Your Service Bureau and Print Shop Love You
- Chapter 23: Ten Free Ways to Improve Your Design Skills
Appendix A: Glossary Appendix B: Some Great Resources Special Supplement: Newsletters for Dummies Part I: Planning a Successful Newsletter
- Chapter 1: Starting on the Right Foot
- Chapter 2: Choosing the Right Format
- Chapter 3: Creating Repeating Elements
Part II: Choosing the Right Page Layout and Typography
- Chapter 4: Building White Space into Every Page
- Chapter 5: Making Informed Typeface and Type Size Decisions
- Chapter 6: Adding Reader Cues and Visuals
Part III: Producing and Printing Your Newsletter
- Chapter 7: Planning Precedes Production
- Chapter 8: Producing Your Newsletter
- Chapter 9: Fine-Tuning Your Newsletter
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