Introducing the book that has launched over 100,000 careers around the world!
Few books have probably launched as many careers in graphic design as Roger C. Parker's Looking Good in Print: A Guide to Basic Design for Desktop Publishing.
A perennial best-seller
Now in its fourth edition, and approaching its eleventh birthday, the latest edition of Looking Good in Print consistently remains in the top-selling design books. It's
purchaed in bookstores as well as used as a textbook by numerous colleges, universities and seminar firms.
Table of contents
Part I Elements of Design
- Chapter 1 Getting Started
- Chapter 2 Tools of Organization
- Chapter 3 The Architecture of Type
- Chapter 4 Building Blocks of Graphic Design
- Chapter 5 The Art of Illustration
- Chapter 6 Working with Photographs
Part II Putting Your Knowledge to Work
- Chapter 7 Distribution Media
- Chapter 8 Advertisements
- Chapter 9 Sales Materials
- Chapter 10 Business Communication
- Chapter 11 Response Devices: Forms, Surveys, and Coupons
- Chapter 12 Common Design Pitfalls
- Chapter 13 Redesign
- Appendix Prepress Tips and Techniques
What others have said
If you can afford only one book on desktop publishing, this is the one.
New York Times