The Aldus Guide to Basic Design
The Aldus Guide to Basic Design which I conceived and wrote for early PageMaker users, is one of the all-time premium book success stories.

As a case study, The Aldus Guide to Basic Design represents a satisfactory solution to numerous goals which many firms face today.

The Aldus Guide to Basic Design was so successful that over 250,000 copies were printed and distributed over several years to registered PageMaker buyers. It was also used as a promotional vehicle to increase attendance at early PageMaker demonstrations.

• Registration. One of the primary reasons I suggested it was to increase the rate of software registration--a perennial problem manufacturers and publishers face. Registration is a prerequisite to selling upgrades and ancillary products.
• Customer satisfaction. When PageMaker was introduced in the mid 1980's, there was little widespead knowledge of graphic design and typography. PageMaker's success, however, depended on the quality of the publications created with PageMaker. By explaining the basics of effective design in simple, everyday terms, The Aldus Guide to Basic Design helped hundred of thousands of non-designers create good-looking publications.  
• Goodwill. Books offer high perceived value. They are rarely discarded and, as a result, stick around for years, creating long-lasting good will.

Other case studies
Paper Direct, the world's largest purveyor of four-color pre-printed paper formats for business cards, brochures, flyers, letterheads and newsletters, had a similar problem.

Paper Direct's sales were limited because many desktop publishers did not recognize the value of their products nor did they know how to choose from the numerous designs and formats available.

The solution was a series of books explaining the purpose and application of their most popular formats. The result was:

• The Image Book: how to choose the desigh, i.e. colors and layout, most appropriate for businesses and organizations.
• The Brochure Book: how to choose the right PaperDirect brochure format and design.
• The Newsletter Book: how to create a newsletter using PaperDirect materias.
• The Presentation Book: this volume highlighted the numerous PaperDirect products that can be used to produce, promote and follow-up successful promotions and events.
• Holiday Magic: how to create excitement at home, school or work using PaperDirect's numerous holiday formats and themes.

How to tell if you need Roger C. Parker
Contact Roger C. Parker if you're seeking:

• To simplify a complex product or service. Contact Roger C. Parker if you need to explain a complicated product or service in friendly, everyday terms (like Roger C. Parker has used in the best-selling "for Dummies" books he has written.
• Crediblity. Contact Roger C. Parker if you want to take advantage of a author's name recognized by over a million and a half satisfied readers throughout the world. Independent authorship by an established, independent authority creates a premium book with enhanced credibility.
• Promotional support. Contact Roger C. Parker if you want an author comfortable in front of audiences or the media to promote your premium book. I've conducted hundreds of workshops and seminars throughout the United States and Australia and have been a media representative for Microsoft and the Software Publishing Corporation.