|
Top 10 recommended books Learn from the books I turn to...
The following books stand head and shoulders above the competition. Each one is a category leader that
has numerous lessons to teach.Criteria
My enthusiasm for the following books is based on numerous factors, including:
- Information density
. Does the book offer genuine information not available elsewhere? Does the book offer genuine insights and leave you with a information that will be of lasting value?
- Writing style
. Is the book a pleasure to read? Does the author's enthusiasm and style come through on each page?
- Design and production quality
. Is this an attractive book, one you'll be proud to keep? Is it attractively laid-out and easy to read?
- Value
. What happens when you divide price by information and pleasure? An expensive book can be a great value if it filled with useful information, fun to read and a delight to hold. A cheap "me-too" book
that was thrown together to meet a publisher's deadline is a poor value.
This month's Top 10 recommended books
On Writing: A Memoir of the Craft
by Stephen King.
Even though I am not a fan of Stephen King's fiction, I was overwhelmed by
this book. It reads as fast as your favorite mystery or fiction book, but contains invaluable information that will inspire you and build your confidence. After reading this book, you'll feel you're a personal
friend of Stephen King--and you'll want to immediately get started on your book. Lots of good, solid advice plus a fascinating look at the vulneraable side of one of America's most successful writers.
Guerilla Marketing for Writers
by Jay Conrad Levinson, Rick Frishman and
Mike Larsen
Now that you've written a great book,
the real work begins, as these three veterans show. Subtitled: 100 No-cost Low-cost Weapons to Help You Sell Your Work, Guerilla Marketing for Writers lives up to its promise. If you have written a book, or plan
to write one, this book belongs at the top of your list.
Getting Started in Speaking,
Training or Seminar Consulting
By Bob Bly
Bob Bly has done it again. This veteran business book author continues to show those
with ideas how to make the most of their talents. Contains dozens of practical tips I wish I had known when I got started.
The Book of Gossage
Compilation
Even through written years before personal computers and the Internet were even a dream, this book contains valuable advice about
writing effective advertising copy. And, let's face it, the Internet is in many ways just another advertising medium. Contains a warm look at a unique, highly-regarded individual plus the complete text of his
underground best seller, "Is There Any Hope For Advertising?"
Accidental Genius
by Mark Levy
Subtitled, "Revolution Your Thinking Through Private Writing," this book will help writers, designers and business
owners alike become more creative and productive. It's a fast read with numerous exercises to help you tap your inner consciousness and avoid writer's block and conventional solutions. Fun.
The Pantone Guide to Communicating with Color
by Leatrice Eiseman
Following a description of the psychology of color, this useful
guide contains numerous examples of color palettes that can arouse desired emotions. This book is for you if you're ever wanted to become an expert at mixing colors.
TypeSense
by Susan and Gary Wheeler
This slim but beautiful book should be considered required reading for any PageMaker, Publisher or Quark user. It
offers an excellent overview of choosing and mixing type as well as contains detailed instructions for what to do under just about every circumstance.
Unleashing the IdeaVirus
by Seth Godin
Seth Godin has, again, broken new ground in both content and distribution. A follow-up to his vitally important Permission Marketing, you can download Unleasing the Idea Virus for free--ever
word that you get in the published edition is available for free online!
The Tipping Point
By Malcolm Gladwell
This is a serious book that reads like the latest Ed McBain mystery. It makes years of research into arcane
history, sociology and psychology not only interesting but extremely readable. If your job involves getting others to change their opinion, order this book.
The Wizard of Ads
By Roy H. Williams
If you are in charge of advertising or marketing you firm's products, read this book. It's unlike any other advertising book
you've ever read. It's a quick read that leaves you with ideas you'll remember for a long time to come. All packaged in a fairly-priced book that offers refreshingly fine layout and production values. The
perfect gift for the marketer in yuour life.
Recommendations from previous months
The Top Ten books of previous months. Ordering instructions
You can order from Amazon.com, Barnes and Noble.com or
Fatbrain.com. Clicking the links above takes you directly to Amazon.com where you can access numerous Reader Reviews and a fuller description of each book.
Tell me your favorites!
E-mail me at
Roger@NewEntrepreneur.com
and tell me about know your favorite books. I'd like to know which books inspire and motivate you. |
