An effective web site must
be more than just pretty. It must offer meaningful content appropriate for its visitors. And this content must be upgraded at regular intervals. When writing Roger C. Parker's Guide to Web Content and Design,
I wanted to balance design and content with the production and delegation issues necessary for a successful web site initiative. These content and management issues are as important to a site's succcess as its
appearance.
Table of Contents
Foreward by Jay Conrad Levinson
Introduction
Section One: Perspective
- Chapter I: Why the Web?
- Chapter 2: Eight Keys to Success
- Chapter 3: The Web Is Not a Page
- Chapter 4: learning By Observing
Section Two: Getting Started
- Chapter 5: Planning Your Web Site
- Chapter 6: Choosing a Web Site Address
Section Three: Initial Steps
- Chapter 7: Developing Meaningful Content
- Chapter 8: Designing Your Web Site
- Chapter 9: Involving Your Visitors
- Chapter 10: Producing Your Web Site
Section Four: Harvest, Promotion and Maintenance
- Chapter 11: Follow-Up and Closure
- Chapter 12: Promoting Your Web Site
- Chapter 13: Maintaining Your Web Site
Section Five: Creative Dissatisfaction
- Chapter 14: Improving Existing Web Sites
Index
Who should buy this book?
Whether you're creating your web site or improving an existing one, Roger C. Parker's Guide to Web Content and Design can provide a new
perspective on the content, delegation and management issues that are often overlooked.
Numerous worksheets are included to help you apply the lessons in the book to your specific business or association goals.
Bonus
Roger C. Parker's Guide to Web Content and Design is based on making intelligent planning decisions. Numerous worksheets and checklists are included.
For your convenience, all
of these worksheets and checklists used in Roger C. Parker's Guide to Web Content and Design are available on this website in three different formats:
- Web pages (for immediate printout)
- Adobe Acrobat .PDF files
- Word .DOC files
What others have said
A depressingly large number of companies have launched Web sites and found themselves on the trail to oblivion, with stopovers in desperation,
frustration and poverty. This has happened because most businesses in cyberspace do not understand two basic facts:
- How similar Web marketing is to other marketing
- How different Web marketing is from other marketing
In Web Content and Design, Roger C. Parker enlightens Web-minded businesses about these facts. If he were to stop there and leave readers in an enlightened state, that would certainly be enough to make an incredibly
valuable book. But he does not stop there. He continues on, leading readers by the hand from understanding the Web to taking solid action about marketing on the Web.
From the Foreword by Jay Conrad Levinson
Author, best-selling Guerilla Marketing books
