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Find out the differences and similarities between web and print design
The purpose of Web Design and Desktop Publishing for Dummies is to introduce the newcomer to print and web to the basic concepts necessary for success in either field.
An overview of the basics
Web Design and Desktop Publishing for Dummies provides an overview of the information needed to succeed in both fields. Written in a friendly tone, this book is widely used as a text in numerous community
collegesaround the country. How it differs from other, similar books
Many readers ask how this book differs from my other web and print design books. Here are a few key points:
Roger C. Parker's Guide to Web Content and Design goes into far greater detail on the content, production and delegation issues involved in a successful web site.
Roger C. Parker's One-Minute Designer concentrates on the details that contribute to good-looking, effective print publications.
The Streetwise Guide to Relationship Marketing on the
Internet concentrates on developing the incentives and information required for attracting and retaining web site visitors at the five levels of
the Customer Development Cycle.
Table of contents Introduction Part I: Perspective: Design as Marketing
- Chapter 1: The Dollars and Sense of Good Design
- Chapter 2: The Universal Tools of Design
- Chapter 3: Web Versus Print Publishing: A New War of the Worlds?
- Chapter 4: Image-ination
Part II: Web Marketing and Design
- Chapter 5: Web Site Realities
- Chapter 6: The Architecture of Web Design
- Chapter 7: Making a Splash with Your Home Page
- Chapter 8: Building Continuity and Change into Your Web Site
Part III: Print Design for the Millenium
- Chapter 9: The Basics of Effective Print Design
- Chapter 10: Newsletters: Up Close and Personal
- Chapter 11: Brochures and Ads that Tell and Sell
- Chapter 12: Proposals, Reports, and All Those Forms
- Chapter 13: The Impact of Paper, Ink, and Folds
Part IV: Color and Graphics in the Electronic Age
- Chapter 14: Communicating Business Information Visually
- Chapter 15: Using Color on the Web
- Chapter 16: Making Printed Color Count
- Chapter 17: Wild Things You Do on the Web—but Should You?
- Chapter 18: Choosing and Using Visuals Online and Off
- Chapter 19: Typographic Refinements Online and Onscreen
Part V: The Part of Tens
- Chapter 20: Ten Web Tools Worth Trying
- Chapter 21: Ten Ways to Speed Your Layout and Production
- Chapter 22: Ten Design Truths You Shouldn't Ignore
- Chapter 23: Ten Design Mistakes You'll Never Make
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