|
Recommended sources of further information Web sites worth visiting and free
sample newsletters
There's a wealth of free information and informed marketing and design
opinions available, you just have to know where to look for them. Here are a few starting points that can contribute to your continuing self-education. Free newsletter samples
The
following publishers of print newsletter will send you a free sample issue of their newsletter upon your request. Do you publish a corporate newsletter?
If you do, be sure to request a free sample copy of
Ragan Communication's Editor's Workshop
newsletter, or any of their other publications they publish, such as Web Content Report. Simply click on Employee Communications followed by Publications. Scroll down the list of available newsletters, select Sample Newsletter and either fill-out the form or call the toll-free number.
Communications Briefings
Send James Fortier
an e-mail and request a free sample copy of Communication Briefings. Communication Briefings is a monthly compilation of help ideas designed and presented to be a quick read. 1101 King Street, Suite 110, Alexandria, VA. 703-548-3800
Are you a Macintosh desktop publisher?
If you are, be sure you request a free sample issue of Design Tools
. Design Tools is a monthly newsletter that scans all the major Macintosh consumer and trade magazines plus tracks the latest software updates and bug
fixes. Each monthly eight page newsletter contains a diskette with numerous bug fixes, Photoshop Plug-ins, Quark Xtensions, helpful utilities and typeface samples. To get a free sample copy, e-mail a request to Jay Nelson, 400 Kiowa, Suite 100, Boulder, CO 80303
Newsletter on Newsletters
Do you edit a newsletter? If you do, contact Paul Swift at The Newsletter on Newsletters, which Time magazine called the Bible of the Industry. Included in its "News, views, trends
and techniques for the newsletter and specialized information professional" are tips on newsletter design, reviews of newsletters that have won its annual design competition, electronic publishing developments and
advice, and advice on newsletter management, promotion and editing. E-mail Paul at PSwift123@aol.com for a sample, or call 914-876-5222. Include complete mailing address, i.e, street or P.O. Box number.
E-mail newsletters worth subscribing to
The following sites offer free newsleters which arrive monthly or bi-monthly. The value of the information they offer is uniformly high quality. www.1to1.com
The 1to1 Newsletter is published twice a
month by the Peppers and Rogers Group who are primarily responsible for bringing Relationship Marketing into the mainstream of business thought. Each issue contains several tightly-written case studies of how large
organizations and non-profits approach relationship issues. www.wilsonweb.com
Dr. Ralph Wilson's bi-monthly newsletters share his extensive knowledge of small business marketing. Articles are long and detailed and the web site contains access to
thousands of useful articles. The value of his information is attested to by the more than 98,000 subscribers to his e-mail newsletter.www.targeting.com
Jim Sterne has written numerous popular web marketing books. His newsletter,
which appears at frequent intervals, has a lighthearted, renegade tone which entertains while it teaches.
www.eFuse.com
Although written primarily for users of Net Objects Fusion, Daniel Will-Harris's monthly eFuse newsletter contains pointers to
marketing and design articles which users of just about any web software program can benefit from reading. www.useit.com
Jakob Nielsen is a pioneer in user interrface design. He's put his expertise to work analyzing how to make web sites more effective by
making them simpler for visitors to navigate. Sign up for his short monthly e-mail alerts which point to new articles on his web site.Web sites worth visiting
The
following web sites are worth checking frequently as they contain a wealth of informative information. www.ClickZ.com
Articles and editorials by some of the most well-known names are added to the ClickZ.com site every day. You can either visit each day, or have
digests of the columns sent to you as e-mail. The article archives is particularly easy to navigate.www.I-US.com
There is a wealth of design information at this site, including numerous technical tutorials for the leading software programs. www.jumpola.com
Looking for instant access to the
web site addresses of paper vendors, digital typeface foundries or sources of stock photography? This site has them all, organized by category for quick access. www.dmi.org
The Design Management Institute is an international organization devoted to examining
the problems of corporations interested in projecting a consistent image in print and on the web throughout the world. You can order low-cost reprints of many brand management articles from this site.www.stc.org
The Society for Technical Communication's
goal is to help writers communicate more effectively. STC members include writers, editors, illustrators, printers, publishers, educators, students, engineers, and scientists employed in a variety of technological
fields. Contact information for STC chapters throughout the country is included.www.put-it-in-writing
Jeff Rubin is a profesional copywriter whose award-winning web site and newsletter contain numerous valuable tips and links to resources of
interest to those who publish newsletters. You'll also enjoy the restrained animation on his home page. The moving quill is an example of restrained use of technology at its very best.
Free type
www.galapagosdesign.com
GalapagosDesign is a
digital type foundry which offers several unique and beautiful typeface designs, including Maiandra
a personal favorite. Maiandra is an informal, yet unself-conscious sans serif design. There's also a set of web characters, Web-O-Mints, you can download for free.www.efuse.com
Looking for a great informal font? Look no further than the Harry Potter Fodder font, yours free just for
recommending a friend register for the e-fuse web design and marketing newsletter. (Or choose from others, including a beautiful outlined Bodoni poster font.)www.Microsoft.com/truetype
Microsoft offers numerous free fonts optimized for onscreen
viewing. This site, for example, is intended to be viewed using Verdana. Another favorite you can download for free is Trebuchet.
|
|
