1 |
What is the purpose of your publication?
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2 |
Who are your readers? ___Young
___ old
Older readers will appreciate a larger type size. |
3 |
How motivated are your readers?
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4 |
What action do you want your readers to take?
Describe How much of a "selling job" do you have to do? |
5 |
Are there any production or printing limitations?
Consider the resolution of your output device (desktop ink-jet or laser printer versus commercial printer) and the paper your publication will be printed on. |
6 |
Where will readers encounter your publication?
Does your message have to compete with other print communications? |
