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Image Planning Worksheet

From Roger C. Parker's One-Minute Designer
Section 1, Page 6

Purpose
Your readers will respond to your choice of typeface, column placement, and page borders on an immediate, nonverbal level, quickly making "read" or "not-read" decisions before they even begin to notice your words.

Project

 

Date

 

Your name

 

1

What kind of atmosphere do you want your publication to project?

    ___Conservative or elegant?

    ___Affordable or expensive?

    ___Casual or formal?

    ___Tolerant or precise?

    ___Friendly or exclusive?

 

2

Describe your reader.

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