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Worksheets
Five-stage Information Planner Worksheet
Project
Date
Your name
Stage of customer development
Open Content
E-mail
Registration Incentive
Premium Content
AwarenessGoal: Introduce business and its offerings to prospective buyers.
Goal: Introduce business and its offerings to prospective buyers.
ComparisonGoal: Set the business apart by emphasizing its unique competitive advantages.
Goal: Set the business apart by emphasizing its unique competitive advantages.
TransactionGoal: Encourage purchase (or repeat purchase) right now.
Goal: Encourage purchase (or repeat purchase) right now.
ReinforcementGoal: Express appreciation and pave way for follow-up sales, i.e., upgrades, supplies, etc.).
Goal: Express appreciation and pave way for follow-up sales, i.e., upgrades, supplies, etc.).
CommunityGoal: Encourage word of mouth referrals and provide customers with tools to sell their coworkers.
Goal: Encourage word of mouth referrals and provide customers with tools to sell their coworkers.
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