1 |
What are the generic advantages of your firm's products or services? |
2 |
How can you help your market identify quality so they won't place too much emphasis on price? |
3 |
What are the fears or misunderstandings that prevent more of your market from purchasing your firm's products or
services? |
4 |
How does your firm differ from the competition?
|
5 |
What questions are you and your sales staff asked over and over again?
|
6 |
What information will help buyers maximize their investment in your product or service?
|
7 |
What other products, services, or supplies should your customers be buying?
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