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Purpose

Worksheet

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  Worksheets

Stage 5
Community Worksheet

For The Streetwise Guide to Relationship Marketing on the Internet
Section 1, Chapter 5

Purpose
Use this sheet to develop tools and incentives to motivate your satisfied past customers to become your advocates or ambassadors, spreading the word about your superior products and services to their friends and coworkers. Word of mouth referrals remain the most effective advertising your firm can enjoy.

Stage 5: Community

Open Content

Premium Content

E-mail announcement

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