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Purpose

Worksheet

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  Worksheets

Stage 2
Comparison Worksheet

For The Streetwise Guide to Relationship Marketing on the Internet
Section 1, Chapter 5

Purpose
Use this sheet when brainstorming ideas for developing Open Content, Registration Incentives and an E-mail for the Comparison, or competitive stage of the Customer Development Cycle. Your goal is to identify as many compelling competitive advantages as possible to separate your firm from your competitors. Let the ideas flow! There will be enough time later to separate the good ones from the others.

Stage 2: Comparison

Open Content

Premium Content

E-mail announcement

Idea 1

Idea 2

Idea 3

Idea 4

Idea 5

Idea 6

Idea 7

Idea 8

Idea 9

Idea 10

Idea 11

Idea 12