Stage 4
Reinforcement Worksheet For The Streetwise Guide to Relationship Marketing on the Internet
Section 1, Chapter 5Purpose
Use this sheet to develop ideas that will encourage customers to become customers for life. Ask question like: "How can you show your appreciation for their purchase?" Equally important, ask: "What
additional products or services are customers likely to need to purchase in the future?" "What should they have purchased that they didn't originally purchase?" "What supplies or upgrades are they
likely to need?" |
