Basic Information Development
Use this
worksheet to identify your market's information needs. |
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Five-Stage Information Planner
Use this
worksheet to develop the Open Content, Incentive and Premium Content for each stage of the Customer Development Cycle |
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Stage 1
Awareness
This worksheet will
help you develop the tools and incentives needed to motivate past customers to become your advocates or ambassadors. |
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Stage 2
Comparison
This worksheet will
help you develope Open Content, Registration Incentives and an E-mail for the Comparison, or competitive stage of the Customer Development Cycle |
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Stage 3
Transaction
What incentives can
you provide to encourage prospects to make an immediate purchase? |
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Stage 4
Reinforcement
Use this
worksheet to develop ideas that will encourage customers to become customers for life. |
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Stage 5
Community
Use this sheet to
develop tools and incentives to motivate your satisfied past customers to become your advocates or ambassadors |
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