1 |
Have you added your Web site's address to your e-mail signature? Yes No |
2 |
Do all of your firm's print communications include your Web site address? Yes No If "no" describe what you have to do to make sure all your advertising contains your Web site's address. |
3 |
Have you considered preparing a simple handout or mailing insert promoting you Web site's address? Yes No |
4 |
Does all of your firm's advertising contain your Web site's address? Yes No If "no" describe what you have to do to make sure all your advertising contains your Web site's address. |
5 |
Do your home page's meta tags accurately describe your Web site? Yes No |
6 |
Do you title tags accurately describe the contents of each of your pages? Yes No |
7 |
Do you invite visitors to bookmark, or add your Web site's address, to their favorites list? Yes No |
8 |
Does it make sense to place your Web site in a cybermall? Yes No |
9 |
Does paid banner advertising on other Web sites make sense? Yes No Why? Which web sites? 1. 2. 3. 4. |
10 |
List some possible affinity partners who offer opportunities for cross-linking your Web sites. What makes them
appropriate? 1. 2. 3. 4. 5. 6. |
11 |
What are some of the ways you can contribute to publications likely to be read by your target markets?
Press release topic 1 Press release topic 2 Press release topic 3 Article topic 1 Article topic 2 Article topic 3
|
12 |
Are there any newsgroups likely to be read by potential buyers of your product or service?Which? |
