1 |
What is the primary purpose of your Web site? |
2 |
What are some of your other goals? |
3 |
What action do you want Web site visitors to take? |
4 |
How are you going to measure the success of your Web site? |
5 |
Whom do you want to visit your Web site? |
6 |
What types of information are they looking for? |
7 |
What types of information can you provide? |
8 |
How often do you want Web site visitors to return? |
9 |
How can you build immediacy into your Web site? |
10 |
What type of image do you want to project? |
11 |
What type of content will be included? |
12 |
How much involvement do you want to include? |
13 |
What do your competitor's Web pages look like? |
14 |
What resources are available for creating your Web site? |
15 |
How much Internet or desktop publishing skills do you or your staff possess? |
16 |
Who is going to follow up on comments, queries, requests for information, and sales generated by your Web site? |
17 |
How are you going to promote your Web site? |
18 |
Where are you going to list your Web site's URL? |
19 |
What other web sites will be linked to yours? |
20 |
How are you going to keep your Web site fresh? |
