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URL Selection Worksheet

From Roger C. Parker's Guide to Web Content
and Design

Section 2, Chapter 6
Page 95

Purpose
Choosing the right URL, or web site address, is crucial to the success of your web site initiative. An effective URL is one that is short, memorable and effectively describes your firm or organization or the primary benefit that your firm or organization offers.

The following questions will help you get started making the right choice.

Project

 

Date

 

Your name

 

1

Enter your firm's name

 

2

What are some of the ways your firm's name can be shortened?

 

3

What happens when you reduce your firm's name to a few key words or the acronym composed of the initial letter of each word?

 

4

If your firm's name has already been taken as a Web address by someone else, can you simply add online to your firm's name (if it is otherwise appropriate)?

 

5

What is your firm's motto? Are there ways of adapting it into a Web address?

 

6

What field of activity is your firm engaged in?

 

7

Are there any advantages to incorporating your firm's primary geographic location into your Web site address?

 

8

What are some of the ways your firm differs from the competition?

 

9

What is the principal benefit that customers enjoy when they buy from you?

 

10

What is the principal benefit that Web site visitors enjoy when they visit your site?

 

11

Describe some of the contents that your Web site will contain.

 

12

How is your Web site different from the competition's?

 

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