1 |
Name three memorable and noteworthy Web sites (from a design point of view) you have visited. URL 1 URL 2 URL 3 |
2 |
What are some of their color, typeface, layout, and movement characteristics? (You may want to refer back to
them while answering these questions.) Use of color (describe): Use of type (describe):
Layout (describe): |
3 |
What are the age and sex characteristics of the Web site visitors you want your Web site to attract?
Male Female Both What age groups predominate? 9-15 16-24
25-34 35-44 45-54 55 and over |
4 |
What are the desired income characteristics of the Web site visitors you want to attract? Household income:
___Under $25,000 ___$25,000 to $49,000 ___$50,000 to $99,000 ___Over $100,000 |
5 |
What are the attitudes that describe the Web visitors you want to attract? ___Cost conscious/ frugal ___Conspicuous consumers ___Risk taking ___Security conscious
___High-profile, i.e. desire attention ___Low-profile, i.e. desire anonymity and quiet ___Other (describe) |
6 |
Describe some of the characteristics of the image you want to project (Select as many choices as you desire)
___Youthful ___Trendy ___Tradition oriented ___Counter-culture ___Healthy and healthful
___Patriotic ___Seasonal (if so, which season?) ___Stable and conservative ___Reassuring ___Affordable ___Expensive ___Pragmatic
___Excitement and risk-taking ___High-tech lovers ___Low-tech/ mechanically-oriented ___Professional ___Craftsman/works with hands ___Quiet ___Flamboyant
|
7 |
What colors are you considering using in your Web site? Background: Titles and headlines: Text: Links: Current link: Visited links: |
8 |
How do you plan to use color to unify or code the different sections of your Web site? ___Headline and title text ___Navigation links ___Graphic accents ___Backgrounds ___Other (describe) |
9 |
Where do you plan to use graphic text?
___Section Titles ___Navigation links and/or buttons ___Headlines ___Subheads ___Initial caps ___Section intro's ___Pull-quotes
___Sidebars ___Captions |
10 |
What typefaces are you considering using for graphic type? ___Serif (Which?) ___Sans Serif (Which?) ___Script ( Which?) ___Decorative (Which?) |
11 |
How will you align the various text elements of page architecture? ___Centered ___Flush-left/ragged-right ___Random |
12 |
How will you emphasize subheads?
___Contrasting type face ___Contrasting type size ___Contrasting type style ___Placement (describe or illustrate below) |
13 |
How will you use graphic accents to reinforce your image? ___Page backgrounds ___Table backgrounds ___Separating text and graphic elements ___Connecting text and graphic elements
___Section dividers |
14 |
What layout techniques will you use to project a desired image? ___White space ___Frames to organize links and background colors |
15 |
Where will you place navigation links?
___Top of each page ___Bottom of each page ___Left side of each page ___Right side of each page |
