1 |
Does the structure of your Web site make it easy for visitor's to directly access desired
information? Yes No If "no". what can you change to make it
more involving? |
2 |
What information are you interested in obtaining from your Web site visitors? 1. 2. 3. 4. 5. 6. |
3 |
What can you offer to motivate visitors to register?
___Offer a premium (describe) ___Provide opportunities to save money (describe) ___Answer questions or search for specific products (describe) ___Allow access to enhanced
content (describe) ___Award a prize (describe) ___Other (describe) |
4 |
How can you acknowledge and/or reward visitors who register? |
5 |
What types of promotions and last-minute specials can you promote via e-mail? |
6 |
What are some of the other ways you can use the e-mail and postal service addresses of Web site visitors who
register? 1. 2. 3. 4. |
7 |
How can visitors customize the content of your Web site to suit their interests and needs? ___Searchable databases ___Product previews ___Product availability ___Financing information ___Newsgroup
___Other (describe) |
8 |
What assistance or service can you offer Web site visitors by the use of return e-mail or the postal service?
|
9 |
How close to actual sales do you want your Web site to take visitors? |
10 |
Does my firm's product or service lend itself to sales over the internet? ___Yes (describe) ___No If "no" what can you do to make your products or services more attractive to Web buyers? |
