1 |
Firm or Organization posting Web siteURL (i.e., Web site address) Significance of URL |
2 |
Date visited |
3 |
Contents of opening screen |
4 |
Is scrolling required to access links?
Yes No |
5 |
Does the opening screen involve you or include a "hook," i.e., something to capture your
interest? No Yes If "yes," what? (Describe) Rate the importance of the hook on a scale of 1 to 10, with
1 representing "poor," "10 representing "excellent." 1 2 3 4 5 6 7 8 9 10
|
6 |
Opening page graphics Too large?
Too small?
Just right? Describe relevance of opening page graphics: |
7 |
Does the opening page open, i.e., download quickly?
Yes No If no, why not? |
8 |
Is the design of the opening page appropriate to the theme of the Web site or the business the firm is involved
in? Yes No If no, why not? |
9 |
Draw a thumbnail sketch
of the opening screen |
10 |
Do the design of the links reflect the sites theme?
Yes No |
11 |
Are the links intuitive? Yes No |
12 |
Does the site contain frames?
No Yes If "yes," how are they used? |
13 |
Line length (articles and text features) Too Short
Too Long
Just right What technique was used to reduce line length? (Hint: use your browser's View Source command.) |
14 |
Are subheads used to break up long articles?
Yes No |
15 |
Do links at the beginning of the articles permit you to go directly to subheads within the
article? Yes No |
16 |
Is full contact information provided, i.e., telephone, mailing address, fax, e-mail?
Yes No |
17 |
Are forms used for visitor registration? Yes No |
18 |
Are reasons given for visitors to register? Yes No If yes, what?
|
19 |
Quality of content Rate on a scale of 1 to 10, with 1 representing poor, 10 representing
excellent. 1 2 3 4 5 6 7 8 9 10 Describe importance of content: |
20 |
Does the site offer meaningful involvement, i.e., searchable databases, finance or lease calculators, custom-chosen
view? Yes No If Yes, what benefits do the involvement offer? |
21 |
What design elements unify the Web site? Background colors
Text colors
Consistent logo placement
Consistent navigation links
Typeface
Graphic accents
Margins
Size, location, or manipulation of graphics
Other (describe) |
22 |
Sketch a typical Web page
at this site, indicating links and
text placement
|
23 |
Links Easy to locate Easy to identify current location
Content specific- i.e., depend on current page location |
24 |
Does the Web site contain valuable links to other Web sites? Yes No
If Yes, describe what makes the links valuable: |
25 |
Does the site make effective use of color? Yes No Describe what makes the use
of color effective or ineffective: |
26 |
Does the Web site employ animation or movement? Yes No If Yes,
how is the movement used? How does it enhance your visit? Does it communicate meaningful information? |
27 |
Does the Web site contain sound Yes No If Yes, how is sound used?
Does it enhance your visit? Does it communicate meaningful information? |
28 |
Is the Web site useful and memorable? Yes No
If useful, why and how is it useful? If memorable, what makes it memorable? |
29 |
Did you encounter any problems, i.e. out-of-date information, lack of meaningful content, bright or distracting
backgrounds? Describe below.Is the text hard to read? (If so, why?) Slow-loading pages? Over size pages (i.e., need to use horizontal scroll bar?) Broken links
Typographical errors Other (describe below) |
30 |
Overall rating of Web site. Rate on a scale of 1 to 10, with 1 representing poor, 10 representing excellent
1 2 3 4 5 6 7 8 9 10 |
