1 |
Who do you want to visit your Web site?
___Potential buyers of your products and services ___Previous clients or customers ___Donors and supporters of your organization ___Potential donors or supporters
___Listeners to your radio show (or viewers of your station) ___Potential employees ___Potential co-marketers ___The press ___Other (describe below) |
2 |
Where is your market located?
___Locally ___Nationally ___International (describe below) |
3 |
What are the challenges facing your market?
___Information overload- too many options ___Lack of time ___Lack of money ___Lack of information ___Other (describe below) |
4 |
What solutions or satisfactions do your products or services provide? ___Pleasure ___Pride of ownership ___Increased sales ___Reduced expenditures ___Saved time
___Financial returns on investment ___Career advancement ___Improved health ___Assistance locating a new home ___Transportation from point A to point B
___Other ( describe below) |
5 |
What information should your Web site provide in order to achieve your primary goal? ___Market education-reasons they should be interested in the benefits your product or service category offers ___Description of the specific benefits your
featured product or service offers ___Descriptions of the symptoms your product or service cures ___Specifications: size, weight, availability, delivery options, set-up instructions, etc.
___Other (describe below) |
6 |
What information can you provide to encourage them to act right now? Ordering information-price, availability, store location, mailing address, financing and leasing options, credit cards accepted
Limited time price incentive Limited product availability Other. I.e. free supplies, free shipping, etc. (Describe below.) |
7 |
What questions do you get asked over and over again (on the phone and in person)? Describe below: 1. 2. 3. 4. 5. |
8 |
What information can you provide to achieve your secondary goals? ___Generic information about the latest trends in your field ___Commentary about important issues of the day ___Reviews of popular products
List recordings (title, performer, label, etc.) recently played on your program (or on your station) ___Case histories describing how your organization reduced suffering or, in some other way, made a
positive impact ___Other (describe below) |
9 |
Where does your market go for information?
___Magazines ___Seminars ___Trade shows ___Word-of-mouth ___Newspapers ___Radio and television ___Subscription newsletters ___Other (Describe below.) |
10 |
How often do you want visitors to revisit your Web site? ___Once ___Daily ___Weekly
___Monthly ___Other (Describe below.) |
