At a glance

Purpose

Worksheet

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    Worksheets

Objectives worksheet

From: Roger C. Parker's Guide to Web Content and Design
Section 3, Chapter 7
Page 104

Purpose
Plan your goals before you begin working!. Use this worksheet help you focused on the desired goals you want your web site to accomplish. By focusing on your end results, it will be easier to identify desired content. Your responses will help focus your design, from the beginning, in a purposeful direction.

Project
Date
Your name

1	hat type of business is your firm engaged in? Consulting  Construction  Education  Entertainment  Financial Services  Manufacturing Distribution  Medical Publishing  Real Estate  Retail Transportation and lodging  Other (describe below)
2	What is the immediate, short-term goal of your Web site-what action do you want your Web site visitors to take?   Buy a specific product or service (if so, what?)  Attend a concert ( if so, what, where, and when?)  Attend more concerts (or plays)  Join an organization  Renew their membership  Make a donation Increase purchases of other products and services you sell  Subscribe to your magazine or newsletter  Invest their money  Tune in your radio program  Spend more time listening to your radio station or viewing your television station  Solve problems they are having with their purchase  Other (describe below)
3	What other actions do you want your Web site visitors to take?  Increase purchases of other products and services you sell  Recommend your business to their friends  Comment on your firm's performance  Inform the press of upcoming events  Keep investors informed  Request information on future products and services Request information about upcoming events  Sell advertising space on your Web site  Describe products or services they may be interested in purchasing in the future  Describe a specific product they are interested in obtaining-i.e., specific make and model pre-owned luxury automobile, home, or collectible (describe below)  Send you their resume  Increase admissions or enrollment  Send you their e-mail address (so you can advertise directly to them in the future).  Other (describe below)
4	What are your long term Web objectives?  Continue to supplement other sales activities  Play an increasingly important role in your firm's sales  Replace current sales activities Other (describe below)

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