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Worksheets and checklists for web site publishing and evaluation

Although the following worksheets are intended for use with Roger C. Parker's Guide to Web Content and Design, they can be usefully employed by anyone creating a new web site or updating an existing one.

Each worksheet is acccompanied by instructions and suggestions.

Impressions worksheet
Page 67
Use when evaluating
web sites

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Basic Goals worksheet
Page 83
Helps you set up realistic goals and expectations

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URL selection worksheet
Page 95
Use this worksheet to choose a URL for your web site

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Identifying desired results worksheet
Page 104
Start by identifying the desired actions you want your web site to accomplish.

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Market Identification worksheet
page 107
Identify the characteristics and motivations of your market before you begin work.

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Obstacle identification worksheet
Page 112
Why doesn't everyone buy from you?

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Content development worksheet
Page 115
What kind of information should your web site contain?

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Design goals worksheet
Page 148
Choosing the right colors, layout and typography

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Visitor experience Worksheet
Page 169
Is your site visitor-friendly? Does it encourage interaction and follow-up?

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Outside vendor evaluation worksheet
Page 175
Use this worksheet as a guide when interviewing freelance designers and design firms.

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Resource evaluation and production worksheet
Page 186
Take a critical look at your internal and external reources.

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Follow-up worksheet
Page 200
Who's going to follow-up on requests for information and sales fulfillment?

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Promotion planning worksheet
Page 211
How to drive customers and prospects to your web site.

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Web site maintenance planner
Page 221
Planning the resources needed to keep your web site up to date.

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E-mail:
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