Impressions worksheet Page 67
Use when evaluating web sites |
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Basic Goals worksheet Page 83 Helps you
set up realistic goals and expectations |
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URL selection worksheet Page 95 Use
this worksheet to choose a URL for your web site |
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Identifying desired results worksheet Page 104 Start by identifying the desired actions you want your web site to accomplish. |
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Market Identification worksheet page 107 Identify the characteristics and motivations of your market before you begin work. |
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Obstacle identification worksheet Page 112 Why doesn't everyone buy from you? |
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Content development worksheet Page 115
What kind of information should your web site contain? |
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Design goals worksheet Page 148
Choosing the right colors, layout and typography |
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Visitor experience Worksheet Page 169
Is your site visitor-friendly? Does it encourage interaction and follow-up? |
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Outside vendor evaluation worksheet Page 175 Use this worksheet as a guide when interviewing freelance designers and design firms. |
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Resource evaluation and production worksheet Page 186 Take a critical look at your internal and external reources. |
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Follow-up worksheet Page 200 Who's
going to follow-up on requests for information and sales fulfillment? |
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Promotion planning worksheet Page 211 How to drive
customers and prospects to your web site. |
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Web site maintenance planner Page 221
Planning the resources needed to keep your web site up to date. |
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